About Us

 

I'm Rick McCulloch

Profit Acceleration & Business Growth Specialist
Founder of wiiFM Sales and Marketing
Author & Co-Author of 9 Books on Marketing and Business Development

Rick McCulloch

For over 20 years, I've been on a mission to help business owners and entrepreneurs

Navigate the often-challenging journey of entrepreneurship
— so they can grow, thrive, and innovate with confidence.

As your advocate for greatness, I specialize in uncovering hidden assets within your business — the overlooked opportunities and untapped strengths
— that allow you to stand out and become the go-to solution in an increasingly crowded and competitive marketplace.

I deliver simple, proven strategies that multiply profits
...without the overwhelm, added risk, or need for extra investment.

Let’s turn your potential into performance
— and your business into a category leader.

I'm Rick McCulloch

Profit Acceleration & Business Growth Specialist
Founder of wiiFM Sales and Marketing
Author & Co-Author of 9 Books on Marketing and Business DevelopmentRick McCulloch

For over 20 years, I've been on a mission to help business owners and entrepreneurs

Navigate the often-challenging journey of entrepreneurship
— so they can grow, thrive, and innovate with confidence.

As your advocate for greatness, I specialize in uncovering hidden assets within your business — the overlooked opportunities and untapped strengths
— that allow you to stand out and become the go-to solution in an increasingly crowded and competitive marketplace.

I deliver simple, proven strategies that multiply profits
...without the overwhelm, added risk, or need for extra investment.

Let’s turn your potential into performance
— and your business into a category leader.