Rick McCulloch

Author, Speaker, Profit Acceleration Specialist, Director of Lightbulb Moments, Success Engineer, and Founder of wiiFM Sales and Marketing. Entrepreneurs hire us to empower them to unleash their potential, scale their business and become the industry icon in their niche... ... because they are done with inconsistent cashflow, being the best-kept secret, and not having the impact they desire.

Dominate Your Niche: The Ultimate Podcast Guesting Strategy Imagine your voice resonating not just within your existing network, but across the airwaves of influence, reaching thousands of potential clients, collaborators, and champions. That’s the power of a strategic podcast guesting strategy. Forget shouting into the digital void; this is about targeted conversations, authentic connections, and […]

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Crafting Your Voice: A Deep Dive into Verbal Identity Imagine a world where brands spoke in a cacophony of indistinguishable voices, all vying for attention but none truly resonating. No consistent tone, no unique turns of phrase, just a jumbled mess of marketing jargon. Thankfully, that’s not the reality, and a key reason why is

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Manifestation for Business: Attracting Success and Abundance Imagine this: you’re the CEO of your dreams, effortlessly closing deals, and your business is thriving beyond your wildest expectations. Sounds good, right? What if I told you that this future is within your reach, and you can attract it through the power of manifestation for business? Many

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Break-Even Analysis: A Comprehensive Guide for Business Success Imagine launching your dream business, pouring your heart and soul into a product or service you believe in. But how do you ensure it’s not just a passion project, but a profitable venture? The answer lies in understanding your break-even point – that critical juncture where revenues

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Grow Your Influence: A Guide to Personal Branding and Impact Imagine stepping into a room and immediately commanding attention, not through force, but through the sheer power of your presence and ideas. This isn’t about manipulation; it’s about influence – the ability to inspire, motivate, and guide others towards a shared vision. Whether you’re aiming

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Client-Centered Sales: Building Trust and Lasting Relationships Imagine a world where sales isn’t about pushing products, but about understanding needs. Where closing a deal means opening a door to a long-term partnership. This is the promise of client-centered sales, a philosophy that’s transforming how businesses interact with their customers. It’s more than just a strategy;

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Unlock Opportunities: Mastering the Media Kit with a Powerful Template Imagine landing your dream collaboration, securing that vital sponsorship, or finally catching the eye of a major publication. A well-crafted media kit is your secret weapon, the key that unlocks countless doors in the world of personal branding and business. It’s more than just a

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Banishing the Broke Mindset: How Entrepreneurs Can Attract High-Value Clients Imagine this: You’re a highly skilled entrepreneur, brimming with innovative ideas and the drive to make a real impact. Yet, attracting high-value clients feels like an uphill battle. You’re constantly undercutting your prices, offering discounts, and hustling for every single sale. Sound familiar? You might

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