Current Market Context (2024-2025) CAC Inflation Crisis: Overall CAC increase: 60-75% for both B2B and B2C businesses from 2019-2024 Growth-Stage Benchmarks: CAC typically 1.5-3x ARR for companies with $1M-$10M revenue Optimal Ratios: CLV:CAC should be 3:1 to 5:1; The Prefinery Blog New Name CAC Ratio target $1.50 or lower for ACV >$10K Benchmarkit Effective Channel …

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Current Best Practices & Frameworks (2024-2025) April Dunford’s “Obviously Awesome” Framework remains the gold standard for SaaS positioning: 5 Core Components: Competitive alternatives, unique attributes, value proof, target market characteristics, and market category 10-Step Process: From customer analysis to positioning validation Growth-Stage Application: Moving from broad positioning to focused niche domination Amazon +2 Product-Led Growth …

SaaS Competitive Positioning and Niche Market Domination Strategy Read More »